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heyfrankie started as my brainchild while i was hugely pregnant and in search of neutral baby clothes that weren’t pastel or cutesy or cheesy. boy or girl, i knew i wanted baby’s wardrobe and nursery to be unisex, modern, and sassy with minimal pops of color. enter: heyfrankie ! a collection of some of my favorite small shops all in one place.

tiffany: photographer of love+beauty+fun. city dweller. hoarder of yarn+sprinkles+coffee mugs. blanket maker. cookie baker. rump shaker. beer drinker. black thumb. book worm. former groupie+wild child. wannabe ravensclaw, actually slytherin. 

frankie: arrived earthside fashionably late. nap hater. metallica lover. secret loud mouth. stingy with smiles. super into mom+sweet potatoes. hecka cute.